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7 Quick Tips For Naming Your Product

A product’s name can often make the difference between best seller, and total dud.

7 Quick Tips For Naming Your Product

Here’s some tips to help you choose a name for your new product that tilts the odds of success in the marketplace in your favor.

Make it memorable – Can someone recall the name 30 minutes after hearing it? If not, you might be picking a name that’s too generic. Something that paints a visual picture works the best.

Make it meaningful – Can someone look at the name and have a good idea of what the product does? If so, you might have a winner.

Be open – Just because you don’t immediately love a name doesn’t mean it isn’t the right one.

Say it out loud – Is it a name that people like to say out loud? If so, that can only help your viral marketing.

Check the name’s history – You might think you’ve got the perfect product name, but a few years ago a scam company used the same name for their product and then took the money and ran. Do a thorough search to find out who else is using the name and what type of products it’s being used on (or was used on in the past).

Break rules – If competing products tend to have similar names, choose something that totally sets you apart from the crowd.

Make a long list of possibilities – Don’t stop on the 5th name you think of – make a list of a hundred or more and then narrow it down. Sometimes the best name is the one you think of after you’ve made your list of 100 and you’re in the shower, thinking about something else. And the longer the list, the more confident you’ll be when you make your final selection.

Now that you know some guidelines for naming your product, go out there and create a new one so you can bring it to market and experience the power of these tips yourself.

Try To Be A Little Weirder

There is a school of thought that says when you are choosing a niche, find something small and highly targeted. And that can be great if you end up being the big fish in a little pond. But if another big fish comes along in that same pond – or worse yet, a whole school of big fish – then you’re in trouble.
Try To Be A Little Weirder
So here’s a thought – why not be a little fish in a big pond, but do it in such a way that you stand out like a neon red fish in a school of gray boring fish?
Let’s say you want to write a marketing blog – guess what? There are a million marketing blogs (or more) and the field is darn crowded. That’s the bad news. The good news is there are plenty of people who want to read about marketing every day – you just have to stand out from the crowd so they can find you.
So maybe instead of your niche being, “Great Marketing Ideas!” Or “Super Swell Marketing Tips!” your niche could be, “Marketing for Chiropractors Who Hate Marketing.” Or perhaps, “Marketing For Cookbook Authors.” See what’s happening? You’re in a HUGE niche, but you’ve carved it down to a very specific group within that niche.
Now that’s good, but it’s still not great. After all, they’re likely to visit you, but will they remember you? Will they race to open your email each time you send them something? Maybe. Maybe not. So what we need to do is kick it up another notch.
And this is where you get weird, my friend. Don’t worry – secretly we are ALL weird. Being “weird” simply means being “different” than the crowd. And online, that’s a really, really good thing.
Mind you, this advice goes for websites and products as well as blogs. Take this idea for example…
mentalfloss.com/article/23836/weird-website-week-selleck-waterfall-sandwich
This famed website was exclusively dedicated to 3 things: Tom Selleck, Waterfalls and Sandwiches. You’ll be surprised at all the different ways those 3 things can come together.
HA! Okay, I admit, I was having a little fun with you there. While that is an ACTUAL WEBSITE, it’s best used as an illustration of perhaps taking “weird” just a bit too far.
We simply want to go one step further to make our brand sticky in the minds of our visitors. You can do that with a memorable URL, such as EatMyFrog.com. Seriously, are you likely to forget “Eat My Frog dot com?” Not likely.
Another technique to set you apart and make yourself memorable is by adding some personality to your name.
And it’s easy to do – just give yourself a nickname. Is this weird? I hope so – after all, that is what we’re going for. Remember, “weird” = memorable.
Here are ideas for nicknames – take something about yourself, be it a past profession, a hobby, a physical feature, a personality quirk or whatever, and give yourself a name centered around that. Some examples:
Farming could be “Farm Girl” Truck driving – “The Mad Truck Driver” Ex Military – “Soldier Sue” or “Sailor Sam.” Physical features – “The Redhead” Hobbies – “Ski Fanatic” Foods You Love – “Tony Bagels”
Better still, nickname yourself after your Expertise. For example:
Mr. Googlehead for an SEO expert. Now when they get an email from “The Redhead” or “Mr. Googlehead,” they’re going to remember you, which means they are much more likely to open and read your email.
Now not only is your niche properly carved down to make you an important little fish in a big pond – you’re also a more MEMORABLE fish. Think it’s silly? Really, it’s just good marketing sense. You’re branding yourself to make yourself memorable – and memorable is good!

How to Add 836 Million Potential Readers To Your Website or Blog

English is a very common language, but Mandarin Chinese is even more common – to the tune of 836 million people (or more, depending on which source you use.)

How to Add 836 Million Potential Readers To Your Website or Blog

And you might want to consider other languages, too, such as…

Hindi (333 million)

Spanish (332 million)

English (322 million)

Bengali (189 million)

Arabic (186 million)

Russian (170 million)

Portuguese (170 million)

Japanese (125 million)

German (98 million)

French (72 million)

And it gets even more interesting. What percentage of online shoppers speak English? Probably 80-90%, right?

Actually no. So it must be 50-75% then?

You might think so, but no. The answer is just 27% of online shoppers speak English.

Can you see now why you might want to target other languages?

So how do you translate your website into another language? You might use Google Translate http://translate.google.com/translate_tools or any of the translating plug-ins that are available. Of course, these are only machine translations, and your results may vary. Sometimes wildly.

A better course of action is to hire someone off of the freelancing sites who is fluent in English and your language of choice.

Once you’ve got your website translated, you can then offer products in that language, including your own. Naturally you’ll want to get those translated as well.

Be sure to do research into the country you are targeting, just as if you were moving there. Find out what is important to them, what is offensive, who their celebrities are, what slang is commonly used, etc.

If you are really serious about marketing in this new country, you might want to learn the language. No, you don’t need to speak it fluently, you just need to be able to read and write it (easier than speaking.)

Find people you can trust, such as freelancers and even business partners native to that country or region.

And one more thing to consider: Keywords. Unfortunately, keywords don’t necessarily translate well, and so you may want to get some help with this as well for your multi-languange search engine optimization efforts.

5 Ways to Increase Your Profits

(And One Is Very Easy, Wanna Guess Which One?)

5 Ways to Increase Your Profits

There are only 5 ways to increase the money you’re earning in your online business. Every method you might think of falls into one of these five categories. And at least one of these methods can put more money in your pocket within the next week – can you guess which one(s)?

  1. Get more traffic to your offer
  2. Increase the profit you’re making on each sale
  3. Sell more stuff to your current customers
  4. Cut your expenses
  5. Make more sales

If you do all five, obviously you’ll see more money. But some of these take more effort than others, so let’s review them one by one:

Get more traffic to your offer

This is much easier said than done. You can tweak your SEO to rank higher, you can solicit joint ventures and recruit affiliates, you can hit the social media and even buy traffic. While all of these can be good, none of them tend to be quick or easy.

Increase the profit you’re making on each sale

You might do this by increasing the price of your products. Then again, increasing your prices might decrease your sales, so study the market before you do this.

If you’re providing a service rather than a product, it’s entirely possible you might earn more by charging more, since you can focus on gathering a few big (ie: well paying) clients rather than servicing a lot of low paying clients.

Sell more stuff to your current customers

This can be a really simple thing to do and it’s one of two that I recommend you work on this week. If you don’t have a one time offer, get one. Even if it’s not your product. Buy resale rights or strike a deal with another product owner.

Next, place links to offers on your download page and inside your products. Your download page is the first thing a customer sees after making a purchase, meaning they are still in a buying frame of mind and this is the perfect time to offer them something different but related. And the inside of your products is a great place to make recommendations for appropriate products and services.

Cut your expenses

Unless you have significant expenses to begin with, this won’t give you much return on your time. For example, if you switch hosting to a company that’s $3 cheaper a month, how much are you really saving? You’ll have to switch everything over, and if you’re happy with the service you have now you’re potentially switching to a less reliable service. Use caution with this one.

Make more sales

This might be the easiest of all, as well as the fastest to employ. You’re going to tweak your sales copy and even your sales process to increase your conversion rate. Think about this: You don’t have to drive any more traffic or even offer any more products to make more money with this. You simply need to increase the number of people who say yes.

Let’s say that right now your product sells for $47, it’s converting at 3%, and you’re getting 3,000 unique visitors to your sales page each month. If you increase your conversion rate by just 1%, you’ll make another $1,410 per month.

Best of all, you only need to tweak and test and improve once to reap these added sales for as long as you’ve got traffic going to that sales page.

Hello world!

Hi, it’s Jim and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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