Using You Tube For Video Marketing Research

You’ve invested a lot of time in learning how to perform video marketing successfully: However, there’s one area many marketers don’t fully explore – and that is using YouTube to conduct your own video marketing research. Properly done, YouTube video marketing research can help you decide in advance whether or not a product is worth creating – before you ever invest a dime!

Do some keyword research to find out what people are looking for, then make a short “throwaway” video on one element of your proposed product subject, just to see how much response you’re going to get – and which market segment you need to narrow and focus that product towards, in order to actually get customers that want to pay cash.

And this is where WordTracker’s free keyword research tool really comes into its own…

You see, normally, when marketers do keyword research, they have a solid idea of which long-tailed keywords to use. (For those new to marketing, a “long-tailed keyword” is actually a phrase: e.g. “training your Siamese cat”, rather than an actual keyword such as “cat”.)

However, WordTracker’s free keyword research tool is great if you’re starting off with a simple, generic keyword like “cat”, because it can suggest actual long-tailed phrases for you to work with. (No pun intended!)

For example, let’s take “cat”, since we’ve already used that example. (Note: you’ll want long-tailed phrases of at least three words or more!)

Here’s just a sampling of what we’ve come up with in WordTracker today…

Cats illness symptoms
Biggest cat in the world
Homemade cat repellent
Funny cat pictures
How to draw a cat
Homemade cat food recipes
Make your own natural cat repellent
What is wrong with my cat
Make your own cat food
Fattest cat in the world
How to make a cat scratcher

What you would then do is try out some of these phrases in Google as a search parameter, in quotes. You want more than 5,000 searches and less than 150,000, in order to find a viable phrase to work with.

In our example, “Make your own Natural Cat Repellent” garnered 6,260 searches – with most of these results dealing equally with (a) keeping cats out of unwanted areas of your home or yard (b) discouraging other peoples’ cats from visiting yours.

Let’s say you’ve searched for “cats” because you’re a breeder or veterinary assistant. (In other words, you have expertise in the area searched for.)

You can then quickly make a short video, using the key phrase above, to perform market research, in order to find out exactly what is the “hot” button, when it comes to cat repellents. Is it keeping cats safe? Solving behavioral issues? Cutting down on destructive habits?

What is the one aspect of cat repellent products that people are desperate for?

Ask your viewers, right in your video. Invite them to leave comments. And don’t forget to send others to your video from social marketing sites (and your own lists and forums).

By the time you create your final product – your Super Powered Cat Repellent or Keep Kitty Safe Cat Repellent or whatever was indicated by your research results – you’ve set yourself up to sell a winner!

We website owners however, are thinking gee we want to get in
on the video thing, but it is something else we have to learn
how to do, another learning curve, and for many of us the idea
just sort of fizzles.

I am excited because I don’t have to miss out this time, because
I lack the expertise to create and broadcast videos or perhaps
I just don’t have the time.

 
I found a unique new software I thought I would check out, to
see if I could use it. I was hoping it would be easy to use,
to create video and then put it on my website. I also wanted
the video to look good, something I wouldn’t mind people watching

and/or downloading to pass it around.

 
Well I couldn’t believe it. This software made it drop dead easy
to make videos and to put them on my website. I actually was able
to make a quality, professional looking video in less than 5 min.
This sounds crazy I know, but I did it.
 

If video is something you have been wanting to do but felt really

intimidated by it up to this point, you might want to try this software

for yourself, because the best part is you can use the software and

it doesn’t cost you anything. That was important to me because I

didn’t know if I would be able to use the software, and I didn’t want to

pay for something I wasn’t sure I could even use.

Written by Debbie

You can visit the site at <a href="

Wouldn't it be nice if someone could show you basically step by step how you can build your home business without spending a ton of money while doing it?

http://jswank.magneticsponsoringonline.com

Enjoy your new found wealth,

Jim Swank